Bygone Business: Pierson's Floor Covering

The storefront at 410 S. Main Street received a new tenant in the spring of 1964, after having served more than three decades as the home of a shoe store (first Hale's, then Leinenger's). The new store was Pierson's Floor Covering, and it held a grand opening on April 3 and 4, 1964. Operated by Arthur C. Pierson, who had been in the floor covering business in Detroit, the shop sold duPont paint, Armstrong linoleum and carpeting.  To introduce his store to Rochester residents, Pierson offered a child's fishing pole and reel to the first one hundred customers to visit the shop on opening weekend. Pierson's closed around 1971, and the Rochester Eccentric newspaper offices replaced it at 410 S. Main in 1972.

The ad shown here ran in the Rochester Clarion in April 1964 to announce Pierson's grand opening. Do any of you have one of those kiddie rod and reel outfits stuffed in a closet somewhere?