Whims Insurance is a Michigan Milestone Business

(Photo courtesy of Connie Klix-Mercer)

Whims Insurance Agency of Rochester has just been recognized by the Historical Society of Michigan with a Michigan Milestone Business award for 96 years of continuous service to the community.  The company's history stretches back to April 1917, when Rochester automobile dealer Leslie L. Whims was approached by the Auto-Owners Insurance Company to act as a local agent for its products.  Whims became an Auto-Owners representative, and nearly a century later, the agency that still bears his name continues that relationship and owns the distinction of being the third-oldest Auto-Owners agency in the nation.

(Leslie Whims is also remembered for the commercial building he erected at 430 S. Main in 1926, where a couple of generations of Rochester's youth enjoyed bowling in the building's basement alleys.)

Congratulations to Whims Insurance Agency, a Michigan Milestone business and a valued Rochester institution!