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Saturday, June 29, 1940 was a red-letter day in Rochester - literally. It was on that day that the D & C Store, a fixture on Main Street since 1926, opened to the public in its brand new building at 401 S. Main. The sleek Art Deco design complete with the big red
D and
C letters over the entrance replaced the old Lambertson block which had once housed George Dennis's store and following that, Axford's Sport Shop.
The advertisement for the grand opening of the new store welcomed customers to a "greatly enlarged modern daylight store, complete with new fixtures, sanitary candy department and many new and enlarged lines of merchandise." That candy department was hard to miss, being located right inside the door where it tantalized the kids of the town. On opening day, according to the ad, the special was cream nut fudge for 19 cents a pound.
Other opening specials were souvenir needle books for the ladies and yardsticks for the men. A quart of Aerowax floor wax could be had for 35 cents, and clothes hampers (choice of 3 colors) were on sale for 89 cents.
At first, the D & C Store did not occupy all of the space in the new building at Fourth & Main. The back of the building, with a separate entrance off Fourth Street, housed at various times the Tot to Teen store, Plassey's Market, and Mason's Market. Eventually, the D & C expanded to use the entire space.
Rochester's D & C Store was part of a chain founded in Stockbridge, Michigan in 1926 by brothers James and Paul Dancer and their partner, Glen Cowan (hence the D and C name). Their business expanded to 54 stores across Michigan at its high point, but by 1993, the giant discount retailers had taken their toll and the D & C chain closed its stores, including the one in Rochester.
After the D & C faded into memory, the building was remodeled for restaurant use. The first tenant, opening in late 1994, was America's Pizza Cafe; it was replaced in 1998 by Andiamo's, which currently occupies the space.
OK, readers: most people remember the squeaky wood floors, the candy counter, and maybe the legend of the ghost. What do YOU remember about the D & C?
Photo: A view of the D & C building about 1950.