|Clarion building as it appeared in the 1940s.|
The former Blinn building was a frame structure, and housed Blinn's harness shop from 1891 to 1899 before the Clarion moved there. In 1933, after 35 years in that location, the Seed family completely rebuilt the Clarion building in two phases. According to Charles S. Seed's 1946 memoir, published in the Clarion:
The present building was built in two sections. Work was started in 1933 on the rear part, or printing plant, and the front section, or office, was completed in 1935. The building was the first of its kind in Rochester, and is said to be the first one in Oakland county to have a modern vitrolite glass front.Vitrolite was an opaque glass, popular in Art Deco style buildings at the time, but it was fragile and easily broken. The Vitrolite face on the Clarion building lasted into the early 1960s, when it was replaced with brick. The newspaper itself lasted until October 1997, when it was absorbed by its rival, the Rochester Eccentric, after 99 years of publication as an independent paper.